We analyze trends, administer the site, track users’ movements around the App, Website, and/or Services and gather demographic information about our user base. We and our third party tracking-utility partners use log files to automatically gather certain information, including but not limited to internet protocol (“IP”) addresses, browser and device types, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data, for analytics purposes.
Google Analytics: As previously mentioned, we and our third party tracking-utility partners use log files on our Website to automatically gather certain information, including but not limited to internet protocol (“IP”) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data, for analytics purposes. On this Website, the Company has integrated the component of Google Analytics. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our Website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of Personal Information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store Personal Information, such as the access time, the location from which the access was made, and the frequency of visits of our Website by the data subject. With each visit to our Internet site, such Personal Information, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These Personal Information are stored by Google in the United States of America. Google may pass these Personal Information collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our Website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy and under http://www.google.com/analytics/terms/us.html . Google Analytics is further explained under the following Link: https://www.google.com/analytics .
Mixpanel We use Mixpanel, a service that provides marketing analysis of the App.
MixPanel is owned by Mixpanel Inc., a corporation which is incorporated under the laws of the State of Delaware, USA. The Operator of MixPanel is MixPanel Inc., 405 Howard Street, 2nd Floor, San Francisco, CA 94105, USA.
Mixpanel analyzes how visitors arrive at and use the App, and provides us with statistical reports on activity vis a vis the App. The information generated by the cookies or other technologies about your use of the Services (including IP address) (the “Analytics Services Information”) is transmitted to Mixpanel and potentially stored on servers in the United States. Mixpanel will use the Analytics Services Information to compile reports on the activity on the App for us.